With the warm days of summer slowly fading, many individuals stop applying sunscreen. Our skin, however, does not require a cloudless day sustain a burn. By applying sunscreen everyday, we help insulate the skin from the harmful effects of long-term exposure to the sun.

Skin tone is determined by the amount of pigment (melanin) in the skin. Unprotected or prolonged exposure to the sun’s rays (UVA and UVB) has been clinically shown to cause serious skin problems, making the regular use of sun protection a necessity.

Problems associated with sunburn are skin inflammation, skin discoloration, coarseness and thickening of the skin, depletion of immune-stimulating cells, deterioration of skin elastin leading to sagging, and according to a May 2001 Journal of the American Academy of Dermatology, abnormal cell production resulting in skin cancer.

Dermatologists and skin practitioners encourage the daily use of broad spectrum sunscreens to assure proper protection for the skin. The natural mineral zinc oxide is an FDA approved SPF ingredient protecting against UVB as well as short and long wave UVA rays. SPF, or sun protection factors, is a measure of the amount of time a person can stay in the sun without getting a sunburn when sunscreen is applied.

A daily sunscreen should be applied liberally to the face, neck, and exposed skin. Be sure to re-apply often when in direct sunlight. With the new non-greasy moisturizing formulas on the market, products can be applied alone, or under makeup.

Rejuvené Sunscreen Cream is step four of the six-step skin care system. Formulated by medical doctors, the cream provides a natural beauty alternative by bringing together the advanced science of ethnobotanical research and the proven skin benefits of natural native plants and herbs. Click HERE for more information on Rejuvené skin care products.